Enough whitespace:
Your website design should be simple but appealing. Do not use too much information or too complicated a design can overwhelm the viewer. Enough space in your design shows professionalism. It gives your websites room to show off and your audience a beautiful experience.
SEO:
A professionally designed site, clear content, proper URLs, sitemap, and relevant keywords will allow search engines like Google to index your small business website with ease. SEO is a must for a small business website. That’s why it is important to get a company experienced in SEO for the job.
Responsive Design:
After Google’s announcement of mobile-first index, it would be almost suicidal not to have your small business website responsive. This merely means that your site will adapt and rearrange when viewed on mobile devices. But that in itself will not make your website mobile friendly. You will need to insure that your website provides a user friendly experience across all devices.
Inbound Leads:
One of the most important functions of any small business website is to focus on the inbound leads and capture as many as possible. Usually before purchasing a product people like to do an initial research and comparison, and may not be ready to buy immediately. This time should be utilized in acquiring their e-mail addresses so that you can keep them informed and gauge as to when they are ready to purchase. However, you should avoid being too persistent as this could annoy a potential customer.
Contact details easily visible:
A web page should “responds to” or resizes itself depending on the type of device it is being seen through. That could be an oversized desktop computer monitor, a laptop or devices with small screens such as smartphones. This may seem obvious it tends to overlooked.
Contact:
Your phone number and e-mail address should be a priority on the website and, if possible, at the top and bottom of every page. There should also be a ‘CONTACT’ page which includes not just the contact numbers but email address, physical address of the company, and a map, along with directions to and hours of operation of your company.
Branding:
Your website should blend with your brand logo. Preferably, hire a design agency, to give your website a professional look. Your graphics and images should be in sync and complement the website.
Speed:
Website speed an important factor for the usability of a website, as well as the SEO.
A slow website will deter users and force them to use your competition instead. This is the primary reason that it is one of Google’s key search algorithm factors.
Viewers get impatient if a site takes too much time to load. A graphically intense design could eat into your loading time and put off prospective customers. Site load time can also be improved by picking up good hosts.
Content:
Content is indeed king. Not just what your content is but how you use it. It is a major factor for being indexed by search engines. The more qualitative and quantitative your content, the easier it is for search engines to find and index your site. Your headings need a lot of attention as this will decide the difference between a visitor leaving your site or continuing further to browse the rest.
Not having a small business website can impact your business. A small business without an online presence will find it hard to compete and miss a lot of opportunity to connect and engage with prospective customers. Most customers would go online to find information on products and companies before actually buying. More customers than ever are buying from websites than physical stores.
Hope these tips have been helpful.
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